Our Story

The Beginning Of Something Big

In 1989 chemical formulator Rick Vaal and businessman Sam Lankford (both car enthusiasts) set out to create the highest-quality car care products on the market.

The company began as “Four Star Products,” and it didn’t take long for word to spread about this new manufacturer with cutting-edge formulations.

As other finish care brands began purchasing formulations from them, Four Star Products renamed the manufacturing division of its company to “The Lab Zone.”

The goal was simple: Formulate and produce the best finish care products in the world. How do we define “the best?” It means the products are eco-friendly, easy-to-use, with reduced application times and longer lasting results — all made in the USA.

The Lab Zone grew quickly and soon had a reputation for making the most effective private label products in the world.

In 2007, David Ostroff, co-founder of Sonus Car Care and groundbreaking internet forum Autopia Car Care, joined the company after reaching 1.5m members in one year, bringing with him his marketing and technological expertise.

Now with the right ownership, ethics, ideas and ambitions… Something big had begun at The Lab Zone.

Polycharger Breakthrough, Bares Ultima – Clearly Different

In 2006, the company patented and introduced a chemical additive like none ever seen before in the industry: PolyCharger, a revolutionary wax, polish and protectant additive that improved the quality, effectiveness and longevity of every product… even those from competitors. PolyCharger instantly made each product longer lasting and more resilient. When PolyCharger was added to the company’s premium performance products, the results were astounding, taking a fraction of the time to apply and leaving protection that could last an entire season. PolyCharger received rave reviews from customers and industry professionals alike. The next logical step was to create a new brand of which would focus on products featuring this incredible new additive. The result was the Ultima line of products with PolyCharger, which were significantly superior and clearly different from all other products on the market. The Ultima-Clearly Different product line was born.

Passionate About Perfection

We’re passionate about every product that leaves our production line. You can be certain that every Ultima product has been tested and retested against every premium brand product out there, to confirm that its superiority. Good enough isn’t an option if the product is carrying the Ultima label. We want Ultima to be the very best. The first true “wipe on and walk away” product that lasts for an entire season. The Ultima-Clearly Different label means that we guarantee that you’ve purchased the easiest to use, fastest application, longest lasting, best auto detailing products, and very best “wipe on and walk away” product that you can buy. Guaranteed!!!
Ultima Warehouse

Manufacturing & Distribution

Few consumers are aware that the vast majority of car care products on the market today are offered by brand name companies, who purchase their products from other manufacturers, then simply provide their own labels and market them as their own. Many of these products are manufactured abroad in China or other countries. At Ultima, our chemist and formulators develop, manufacture, and bottle all of our car care products in our manufacturing and distribution facility in Bradenton, Florida, USA. That’s right, we’ve been making the best premium quality car care products right here in America since 1989.

True to “Made in the USA”

Made in the USA is more than a slogan at Ultima. We’re proud of our country, its workers, and products, but most of all its veterans who have laid down their lives for more than 240 years so that we can enjoy a brand of freedom and democracy that no other nation has ever known. Our commitment to continuing local production and serving consumers with innovative, USA-made products is our top priority. We know that keeping jobs local helps America thrive. We’re proud to be a USA manufacturer.
Ultima Warehouse Inside